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Client: Boundless®/Pursuit Conference
Services: Branding, Strategy, Conference Collateral, Digital Ads
Challenge: Every year, Boundless hosts a worldwide event in the foothills of Colorado Springs, CO. The event is meant to attract young adult christians from across the globe and gather them for a series filled with speakers, mountain escapes, networking opportunities and interactive experiences. The Pursuit Conference of 2015 was marking their 5 year anniversary and they wanted to create a brand experience that would emulate the unique location, strategy and appealing offerings, while still appealing to the millennial crowd.
Solution: In order to meet their creative and strategic goals we conducted a brief competitive analysis of popular events for young adults, as well as a few attendee interviews to understand what they loved about Boundless and Pursuit. The established look and feel is meant to take on a fun and fresh perspective with strong type treatments and illustrated representations of the iconic Rocky Mountains. The design elements were then applied across multiple platforms, ranging from t-shirts and swag collateral to digital campaign and printed pieces.